Any form of marketing that can be measured by marketing experts across the consumer journey and that leverages electronic devices to deliver promotional messaging. Digital marketing is most commonly used to describe advertising campaigns that run on a computer, phone, tablet, or other electronic device. Online video, display ads, search engine marketing, paid social ads, and social media posts are just a few examples of the various formats it can take. Digital marketing is frequently contrasted with "conventional marketing" methods like direct mail, billboards, and magazine advertisements. Oddly, traditional marketing is frequently grouped with television.

The promotion of brands via the internet and other digital communication channels is known as digital marketing, sometimes known as online marketing. This comprises text and multimedia messages as well as email, social media, and web-based advertising as a marketing channel.

Social media marketing is the practice of increasing website traffic and brand recognition through online interaction. You may promote your business, goods, services, culture, and more via social media marketing. Concentrating on social media marketing can be beneficial because billions of people use social media platforms to interact.

Facebook, Twitter, and Instagram are the most widely used digital channels for social media marketing, followed closely by LinkedIn and YouTube. The social media channels you use for your business ultimately depend on your objectives and target market. For instance, targeting your audience on LinkedIn is a fantastic idea if you want to get new leads for your  firm because professionals in the field are active there. However, posting advertisements on social media ads on Instagram/Facebook may be better for your brand if you run a B2C focused on younger consumers.

Social media marketing is a type of digital marketing that makes use of the strength of well-known social media platforms to meet your branding and marketing objectives. However, it goes beyond simply setting up company accounts and posting whenever you feel like it. A dynamic approach with quantifiable objectives is needed for social media marketing and includes:

-Preserving and improving your profiles.

-Posting content that promotes your company and draws in the right audience, such as images,   videos, tales, and live videos.

-Addressing remarks, shares, and likes while keeping an eye on your reputation.

-To create a brand community, follow and interact with your followers, clients, and influencers.

Paid social media advertising is another form of social media marketing where you can pay to get individuals that are specifically interested in your business see your brand.